24 Mar Get the Appointments without Having to Do the Cold Calls In-House: Call the Surry Hills-Based Pipeline Marketing Group for Help with Appointment Setting in Sydney and Melbourne
You would be hard-pressed to find many businesses that enjoy doing cold calls. CEOs and managers begrudgingly assign members of their teams to cold calls, simply because lead generation and appointment setting are time-consuming tasks and can be a huge blow to organisational productivity. Team members, in turn, hate making cold calls because the process is awkward, adversarial and, at worst, fruitless.
What if there was a way to could hit your necessary lead generation and appointment setting goals without having to make cold calls in-house? Sure, the most obvious method is generating leads at a conference or expo and then warm calling those companies to set up face-to-face meetings. Cold calling is still an important part of B2B marketing, though, and with the help of the Pipeline Marketing Group, you might never have to assign your team to it again.
Free up Your Sales Team, by Hiring the Pipeline Marketing Group for Appointment Setting in Melbourne or Sydney Today
At the Pipeline Marketing Group, telemarketing and lead generation are our core competencies. We aren’t afraid to pick up the phone and call a business prospect on your behalf—whether that person is a cold contact or a warm contact. We can see the lead generation process effortlessly through the pipeline, from first contact to face-to-face appointment. All you have to do is seal the deal in the meeting and you have a new client.
Does this all sound too easy? It might. The primary benefit of having your in-house sales team make the cold calls for your business is that they know your business. Your in-house team knows your brand, your products, your services and your audience. They are therefore the best people to pitch your business to potential clients—or are they?
The reason the Pipeline Marketing Group has been so successful in Sydney lead generation and appointment setting throughout our eight years of business is that we take the time necessary to learn. We don’t just take a generic script, insert a few words or brand names that pertain to your business and call it good. Instead, we take the time to get to know your business nearly as well as your sales team does. That way, we can go into cold calls and warm calls alike with a fully-formed idea of how to portray your business in a way that demonstrates real value.
Said another way, the top benefit of hiring the Pipeline Marketing Group is that we provide the same benefits as using your sales team for cold calling (e.g. knowledge of your business) without the obvious drawbacks (loss of productivity or unhappy employees). The result is an efficient and effective system for generating leads and building business relationships from scratch.
Let Us Schedule Meetings with Your Top Business Prospects
Are you interested in widening the reach of your business and boosting sales or client figures? Call the Pipeline Marketing Group today and let us take care of your appointment setting in Surry Hills or Melbourne and Sydney. You can reach us by dialling 02 9113 0440.